Commercials Under Attack Again
There is another attack to the capitalist nature of our culture and commercialism in general. Apple received a patent that would allow user’s own content (be that podcasts, videos or music) to play during commercial breaks.
Earlier this year, Dish Network had some legal troubles for their “Hopper” service, which would allow the public to skip commercials entirely.
Apple’s patent states that, “When an electronic device determines that an upcoming media item in a media broadcast is not of interest to a user, the electronic device can switch playback from the media stream to a media item from the electronic device local library,”.
Naturally, the networks are not happy with Apple’s plans, just like they had a problem with Dish Network. This would affect the revenue these networks are able to earn from companies investing in broadcast marketing.
If you have paid any attention to recent Apple technology speculations and news, you will remember that before Steve Jobs passed away, he was already speaking of an Apple TV. I’m sure that if Apple continues with this patent and develops the technology, it will be integrated seamlessly into the new Apple TV.
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